Privacy Policy

Privacy Policy

Updated: May 16, 2019

The following Privacy Policy (”Policy”) explains/provides information on how we use and collect your personal data obtained by using (”website”), and by other LUVIONI platforms (such as Social media, cookies, etc.).

This Policy follows the General Data Protection Regulation (GDPR)/(AVG) of the EU law, this gives you the website visitor/consumer more control over your personal data. Please read the Privacy Policy thoroughly and exercise your right whenever you feel it is needed.

Every visitor/user of the LUVIONI website has the option to provide LUVIONI with personal information. The personal information provided for LUVIONI will be used to ship products, receive payments and to better understand users/visitors’ expectations. The personal information will also be used to provide information on LUVIONI products or services to visitors/users who have chosen and agreed on receiving said information.

Who we are

Our website address is:

Our company (”LUVIONI”), registered at KVK / Kamer van Koophandel / Chamber Of Commerce, at Leonard Springerlaan 15, 9727 KB Groningen in the Netherlands, (together ”we”,” us”,” our”), take your data and legal obligations seriously.

The LUVIONI company is owned and managed by Luvidio Arrindell (CEO), please see his Linkedin for more information.

What personal data we collect and why we collect it

Contact information

This may be information such as your name, gender, surname, birthday, nationality, email address, postal address, telephone number, and other personal data. This information is provided by you when completing forms on the Website, including if you subscribe to our newsletter, notification update or create an account on the website. When you are willing to provide information, for instance; to sign up for an online account or fill out a customer information card in the store, to participate in an event, to make a purchase, or ID information necessary when you request a VAT-refund or a “click and collect” service in-store.

Detail of any transactions made by you

For instance, credit card/debit card details, bank account numbers, Ideal account details or other payment details which you must provide to receive products or services you have ordered from us.

Personal data that may be contained in communications you send to us

For example; to report a problem or to submit queries, concerns or comments regarding the website or its content.

Information from surveys

From time to time, we may conduct surveys on the website for research purposes, if you choose to respond to, or participate in them.

Information about your use and navigation on our website

This information may include data such as your IP address and other device identifiers, your operating system and browser type and information about the Website pages you visit collected by cookies or other tracking technologies.

Personal information collected from third parties

This personal information is obtained on publicly accessible social networks, for example; Facebook, Instagram and/or what we may collect from other publicly accessible databases.

Your voice

When you call our online store number, your voice in the call may be recorded. Permission will be asked beforehand if there are any intentions to record.

Preferences and interests

Preferences and interests are chosen to be disclosed by you when leaving a review or a comment on our website or social media platforms such as Facebook and Instagram. This may include preferences/opinions about our products and services or other brands, your size, your lifestyle, or other basic information.

Notice #1

If you choose not to provide any personal information when requested/needed to perform a contract, transaction or when required by law; you will not be able to receive the products or services you ordered due to lack of information to make a complete transaction. In addition, we also collect information such as web server logs, internet protocol (IP) addresses, browser type, or other information as part of aggregated data.

How we collect information on our website


The comments received are either via the comments sent through the contact form or review comments left by consumers about our products.

The data we collect is shown in the contact form and the review submission form, and the visitor’s IP address and browser user agent string to help spam detection.

Comments the visitor/user of our website left on another website that has been received via a link provided by us may have other privacy policies that are not the same as ours, which should be noted. For example, if you click on an advertisement link on our website, this means it might take you to a completely different site that is not or part of the LUVIONI company. These links may include businesses/websites that may use our name and/or logos due to co-brand, partnering or other agreements. It must be noted that sites/businesses may send their own cookies to you and may collect data and make uses of it that we would not and do not have control over these sites/businesses and bear no responsibility or liability.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture may be visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

This is currently not a concern for users/visitors, as does not provide the option to do so. For the time being, users/visitors have the option to choose an avatar out of pre-selected images by LUVIONI.

Contact forms

LUVIONI currently has 4 different forms.

Type 1

The first type of (contact) form in the contact form where users/ visitors can send an e-mail to LUVIONI. The data collected from this form are shown in the contact form.

Type 2

The second type of (contact) form found on LUVIONI is a form that is needed to be filled when a user of the website chooses to make an account on the website ( The information collected will be the information that is asked from the user creating an account on This information will be used to make the user experience on the website more personal. This will be done by product recommendations, personal e-mails (if agreed upon by the user), faster transaction process. Other privileges and benefits will also be provided on the website where only the basic information (e-mail, name) name is needed to provide these privileges such as coupons or sales codes.

Type 3

The third type of (contact) form is when a user/visitor subscribes to either the website’s blog, the website newsletter or a subscribe form on the coming soon and/or under construction page (of where they must (only) provide their e-mail to be informed when the website is active.

Type 4

The fourth type of (contact) form would be found in the where the user/visitor wants to make a purchase and must fill in his/her transactional data such as purchase/payment information to make a transaction complete.

Extra information

Exactly as stated in the Comment section of the (this) Privacy Policy; when using your e-mail when filling a contact form; ”An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture may be visible to the public in the context of your comment.”

Spam detection

In every form provided by is spam detection in place to collect data of the users’/visitor’s IP address and browser user agent string to help spam detection.

Marketing usage

The information data the user/visitor provides via a contact form will be only used for marketing purposes when the user has agreed to the terms and has read the privacy policy and fully given LUVIONI permission to do so.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Examples of such websites include videos, from or affiliate marketing websites or google ads that may be found on our websites. Other examples are all our social media links and content may also be displayed on this website via those social media (


The website makes use of Google Analytics with the help of a Google Analytics plugin.

Users/visitors of the website can opt-out of analytics tracking by sending a mail using the contact form provided in the contact section of the LUVIONI website.

The data we collect, process or store with Google Analytics (”Google Analytics data”) are protected and remain confidential. We also use the data to maintain and secure the Google Analytics service and to perform critical system operations. The information may also be used for legal issues in rare cases, which is described in the Google Analytics Privacy Policy.

For more information about our analytics provider’s policy, in this case, Google Analytics you can click on the privacy policy link.

Our hosting provider web servers automatically log access logs such as visitor IP addresses and error logs. We (LUVIONI) have access to these data, which can be removed upon request of LUVIONI users/visitors. For more information about our host providers policies click on the link below.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information such as what was purchased, when it was purchased and where it should be sent, and
  • Customer information such as your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.


We accept payments through Ideal, credit cards such as Visa, etc. When processing payments, some of your data will be passed to Ideal and your credit card provider, including information required to process or support the payment, such as the purchase total and billing information. Your payment information is always secured on our website with SSL and other security measures. By ordering and making payments on LUVIONI we may share store data with a secured external service, before doing so, we always ask for permission and only go through with the payment when permission is granted (for example stripe).

Klarna Checkout

When you place an order in the web store with Klarna Checkout as the chosen payment method, information about the products in the order (name, price, quantity, SKU) is sent to Klarna. When the purchase is finalized, Klarna sends your billing and shipping address back to the web store. This data plus a unique identifier for the purchase is then stored as billing and shipping data in the order in WooCommerce.

How long we retain your data

If you leave a review on one of our products, the review and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up review automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot simply change their username or password). A request for a username or password change must be executed by a request form. Website administrators can also see and edit that information.

Data’s that are obtained by cookies, see the cookie policy. Will be retained (stored) for a total of 100 days.

Any other personal information data will be stored/retained until the user/visitor request to remove all and/or a piece of specific information.

Due to accounting and legal reasons, some payment information will be stored (only when a purchase is made)

Payment information may also be stored on the LUVIONI website when the user opts to do so. For example when the user saves his/her payment information for faster checkout in his/her future purchases.

What rights you have over your data

Visitors/consumers of ””, company (”LUVIONI”) have the right to access, modify or delete his/her personal information data that has been collected on the website. In order to have access, modify or delete his/her personal information data; visitors/consumers of ””, company (”LUVIONI”) can send a mail requesting to do so.

Additional information

When and if the visitor/consumer of LUVIONI notify that he/she wants to receive details of LUVIONI products or services, LUVIONI has the right to contact the visitor/user by either mail, telephone or post in order to present the visitor/user details of LUVIONI products and/or services or any other information that we see fit to be of interest.

The personal information collected may also be passed to other companies within the LUVIONI network given the visitor/user has permitted to do so.

The holding and using of information will be governed by (?) where this offers the visitor greater protection for his or her personal information.

Every visitor/user has the right to refuse to be contacted by LUVIONI. By doing so, he/she will cease to obtain information/details on LUVIONI products or services.

For further information regarding your rights, to exercise any of your rights, or if you have any complaints or questions regarding the processing of your personal data please contact

How we protect your data

We take data protection very seriously and we do our best to be GDPR compliant.

We take great precautions to ensure the security of all data associated with users. LUVIONI has security measures in place to protect personal data against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access.

To ensure the best possible protection you can get for your personal data outside the control of, your device (phone, computer or tablet) should be protected (such as by updated antivirus systems). Your internet service provider should also take appropriate measures for the security of network data transmission (such as for example, firewalls and anti-spam filtering).

We take reasonable steps to protect your personal data, however, we cannot guarantee that the personal data you disclosed or will disclose to use will be 100% secure, nor that any data breach will not occur.

By agreeing to the privacy policy, you accept the inherent security implications of dealing on-line over the Internet and will not hold LUVIONI / or their processors responsible for any data breach unless it is due to our negligence.

What third parties we receive data from

  1. Google analytics
  2. Advertising companies
  3. Google adverts

What automated decision making and/or profiling we do with user data

When we receive a mail, with your consent we send an automated mail of conformation or response. User information for faster login and site use.


Who we share your data with

We collect information about you during the checkout process on our store.

What we collect and store

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address, and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this, so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

We collect and send the following information (made available from the visitor’s browser) to our Demand Partners: IP address, geographical data (derived from the IP address), user agent, operating system, device type, unique user ID (randomly generated identifier), current URL, and IAB (Interactive Advertising Bureau) interest category.

Data Retention: Log data (IP address, geographical data, user agent, operating system, device type) is stored for 30 days. The unique user ID is stored in cookies and is retained for 1 year.

We track ad impressions, video-related events (i.e. pause, mute, 100% plays, etc.) or errors, and ad click events.

Various cookies are used for the following purposes: delivering targeted advertisements to specific visitors, storing user identifiers, and collecting anonymous ad platform stats.

Collecting information for purchasing and delivering services

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for (XXX) years for tax and accounting purposes. This includes your name, email address, and billing and shipping addresses.

We will also store comments or reviews if you choose to leave them.